Empirical study on validity of applying sustainability information indicator of product in automobile industry

Based on the previous study, the sustainability information indicator of product in automobile industry has been established. The hierarchy and the weights of attributes of indicator have been obtained by applying SPSS with method of SEM. In this study, the indicator will be verified in the automobile industry through applying experimental study to obtain the comparison results that the market reaction on weather applying such sustainability information indicator of product or not. It will help to verify the validity of such sustainability information indicator of product in the market, and its functionality in facilitating sustainable consumption. Furthermore, this study will have an in-depth analysis on the key channel, key factors of facilitating sustainable consumption, as well as their influencing mechanisms and patterns.